Brief / Outdoor visuals for ABC Mall’s new branch opening in Verdun area. Highlight the mall’s 3 selling points: outdoor green area, kids’ entertainment center and it’s high fashion retail stores. The campaign idea should follow the previous campaigned idea of ABC Verdun as “your neighbor mall”.
Approach / A series of visuals creating the parallel between the perfect neighbor and ABC Verdun.
Market(s) / Lebanon
Leo Burnett Beirut, 2016
Associate Creative Director: Nayla Baaklini - Senior Art Director: Rola Abou Baker - Copywriter: Andrew Assi