Brief / Communicate the 7 days lasting scent of Bonux in your closets.
Insight / Women in the region associate the smell of their laundry with its cleanliness and they go to extreme measures to infuse their clothes with fresh scents.
Market(s) / Egypt and Lebanon.
Leo Burnett Beirut, 2019
Creative Director: Manal Naji - Senior Art Directors: Rola Abou Baker & Noor Akar