Brief / Uplift the brand elements in order to stand out in a hyper competitive industry.
Approach / The focus on was on simplicity. Simple is memorable. The logo was deconstructed to give it a modern look while maintaining its DNA. A custom set of brand visuals illustrating the complex flavors of the restaurant’s dishes and its offerings was created.
Market(s) / Lebanon
Leo Burnett Beirut, 2016-17
Designer: Rola Abou baker