Brief / Establish Ariel powder as the perfect companion for modern women seeking success and progress in all aspects of their lives.
Approach / Celebrating real women and their real stories. There is a lot of social change happening in KSA and most of it is centered around women empowerment. They are now playing a more central role in workplace and they need their appearance to to flawless, reflecting their confidence and success.
Market(s) / KSA
Leo Burnett Beirut, 2018-19
Creative Director: Manal Naji - Senior Art Director: Rola Abou Baker