Brief / Uplift and upgrade the brand’s visual identity to match it better with its market positioning.
Approach / The uplift was achieved with the objective reaching an overall fresh, modern and recognizable look. The color palette was elevated with more vibrant hues, the logo was simplified and modernized by abstracting the pinecone needles, and furthermore flexible branding elements were created.
Market(s) / Lebanon
Leo Burnett Beirut, 2015
Creative Director: Davina Atallah - Designer: Rola Abou baker