Brief / Tell the story behind key SKU’s within the brand’s portfolio
Approach / Enchant using a mix of real elements from the universe of KSARA that tells the history behind the creation of each wine. KSARA’s brand illustrations were repurposed to visually support unique stories behind each bottle. These are stories of the people, the land and the labor that came together to craft the wine.
Illustrations by Ugo Gattoni.
Market(s) / Lebanon
Leo Burnett Beirut, 2016
Creative Director: Davina Atallah - Art Director: Rola Abou baker - Copywriter: Nisreen Kaj
The hand glorifying the bottle as it emerges from the ground up. All what is below the land of KSARA, is embodied in the bottle itself.
Describing the taste KSARA’s wines, narratively and visually, in a storytelling approach.